Land Rover Defender Hits New Sales Record in FY25 – Over 1.15 Lakh Units Sold

In a remarkable performance, the Land Rover Defender has achieved a new sales record in FY25, selling over 1.15 lakh (115,000+) units globally. 

This milestone reflects a growing global appetite for rugged, luxurious off-roaders that blend adventure with sophistication. The Defender’s strong showing is a result of its wide market presence, versatile design, and a strong brand legacy that resonates with both urban and adventure-loving buyers.

The Defender’s FY25 performance marks a ~10% year-on-year growth, making it one of the top performers in the luxury SUV segment. From the snowy Alps to the deserts of the Middle East and city streets in North America, the Defender’s footprint has expanded steadily. With various body styles including the Defender 90 (short wheelbase), 110 (long wheelbase), and the 130 (extended 8-seater), Land Rover has successfully diversified its appeal.

Land Rover Defender FY25 Sales Highlights

Metric	Details
Financial Year	FY25
Total Global Units Sold	115,000+
Year-on-Year Growth	~10%
Most Popular Variant	Defender 110
Key Markets	USA, UK, China, India, Germany
Top Features Driving Sales	Terrain Response System, Design, Comfort, Versatility
Body Styles Available	Defender 90, Defender 110, Defender 130
Pricing (Approx.)	$57,000 – $120,000 USD

Defender vs Mercedes-Benz G-Wagon: Total Units And Sales And Price.

While the Land Rover Defender is basking in the glory of record sales, comparisons with its main rival, the Mercedes-Benz G-Class (G-Wagon), are inevitable. The G-Wagon remains an ultra-luxury symbol with massive brand cachet, but when it comes to reach, versatility, and value-for-money, the Defender has taken a clear lead.

Feature/Metric	Land Rover Defender	Mercedes-Benz G-Wagon
FY25 Estimated Global Sales	115,000+	~45,000–50,000 units
Starting Price (USD)	~$57,000	~$143,000
Most Popular Variant	Defender 110	G63 AMG
Off-Road Capability	Excellent (Terrain Response 2)	Excellent (Three diff. locks)
Fuel Options	Petrol, Diesel, Mild Hybrid, PHEV	Petrol only (in most markets)
Seating Options	Up to 8 (Defender 130)	5
Luxury Focus	Balanced Luxury & Utility	Ultra-Luxury & Performance
Market Positioning	Premium Adventure SUV	Luxury Icon / Status Symbol

While the G-Wagon continues to be a symbol of ultra-luxury and exclusivity, the Defender has carved out a broader market with more accessible pricing, greater variant flexibility, and family-friendly seating options. It is especially attractive to those who want a serious off-roader without entering the super-luxury price bracket.

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