In a bizarre twist that has the internet both stunned and divided, Euphoria star Sydney Sweeney is reportedly selling limited-edition bar soap made from her own bath water. Yes, you read that right—actual soap, allegedly crafted using water the actress herself has bathed in. The move, which some are calling genius marketing and others are labeling “down bad” behavior, has ignited a storm of reactions across social media.
The unconventional product launched as part of a quirky collaboration between Sweeney and a niche luxury skincare brand. Packaged in soft pink wrapping with vintage-style labels bearing her name, the soap promises to offer fans a “piece of intimacy” with the star, blending floral scents and skin-soothing ingredients—along with the very bath water she’s soaked in. The brand has confirmed that the water used in the soap-making process was indeed collected from a bath Sydney took, filtered and treated before being used in production.
While some fans are enthusiastically embracing the idea, calling it a clever blend of personal branding and high-concept product design, others aren’t so convinced. Critics online have expressed everything from mild disbelief to outright disgust, with many questioning the ethics and hygiene of the concept—even though the final product is reportedly safe and sanitized.
This eyebrow-raising stunt follows a growing trend of celebrities pushing the boundaries of fan engagement and personal merchandising. But even in a world where influencer water bottles and celebrity-chewed gum are sold for thousands, Sweeney’s bath-water soap has taken things to an entirely new level.
So far, the soap has sold out within hours of its launch, despite—or perhaps because of—the controversy surrounding it. Whether it’s art, marketing genius, or just plain weird, one thing’s for sure: Sydney Sweeney knows how to get people talking.
Hi, I’m Shivam Verma — a writer who loves diving into the worlds of technology, cars, and influencers. I write news articles and blogs that break down the latest trends, gadgets, and stories in a way that’s easy to understand and fun to read. Whether it’s a new tech launch, the hottest cars on the market, or what’s buzzing in the influencer space, I’m always exploring and sharing what matters most. Writing isn’t just my work — it’s my way of connecting with curious minds like yours.
